Making Customers Feel at Ease inside your store

Credits: www.bankwest.com.au

It is sometimes funny how people step inside a shoe store or fashion boutique only turn to turn and leave again without even touching anything inside the store. Sometimes they’re just intimidated, feeling unwelcome or just plain uncomfortable. While you can’t beg your customer to stay longer to make a purchase, you can

at least do something to make them feel relaxed and at ease as soon as they step inside your store.

Everything in your store affects the shopping behavior of your customers. From the store sign, lighting, store layout, product display, price range, packaging and other small things all contribute on how long your customers will stay inside your store. As a business owner, you should find a way to make them feel at ease so they can have an unforgettable shopping experience every time they drop by in your store. Here’s what you can do to make customers feel comfortable.

1. Keep your Store clean

Nothing distracts a shopper more than a litter on the floor, dusts all over the shelves or an over flowing garbage cans. Create a homey feeling inside your store by keeping it clean and free from any clutter. Regularly clean shopping carts and baskets, shelves, mirrors, and chairs to keep thing neat and orderly. Always make sure to clean signage, LED message board, TV or other electronic products inside your store to keep their quality and performance.

2. Keep Displays Fresh

People’s interests vary from time to time and it’s best to keep them interested by changing window displays regularly and keeping product displays updated with the latest items. If you also hold promos every season, make sure to change promotional posters and an advertisement in LED signs to keep your message fresh and up to date.

3. Keep Your Items Well Lighted

Lighting has a powerful effect in the mood and behavior of your customers. Do a research on how you can keep the store lighting appropriate for your store space or consult a professional about it. Make sure to highlight your featured products so they will be properly informed about what’s new and what’s hot in the market.

4. Keep your Staffs Well Trained

Do you understand how a customer feels each time they step inside your store? They’re often apprehensive and anxious about what they will experience while shopping. Ease away any awkwardness they have and help make them comfortable by training your staffs on how to greet customer as they walk in. Train them about basic customer service and etiquettes on how to deal with people doing their shopping. Customers will surely appreciate it most of the time.

5. Keep Your Products in Proper Order

The way you place your products around your store is also one factor that unconsciously affect your customers. Make sure to place low priced items nearest to the store entrance and the high priced items at the back of the store. This will make shoppers navigate better around your store instead of being easily intimidated by the price range of your product items.

How about you? How do you make sure your customers feel comfortable inside your store? Does it affect the way your shoppers make their purchase? Share us your thoughts.