3 Things to Remember When Buying an LED Open Sign

So you’ve finally decided to switch from printed sign to LED open sign. Now you’re one step closer to getting more foot traffic to your store and ultimately growing your sales. The decision to finally take advantage of the LED technology will surely bring positive things to your business. However, it is important to be well informed about this marketing tool before meeting with a sales person or contacting a digital display manufacturer.

The open sign in front of your store will set the first impression about your business and will play an important role in your customer’s shopping behavior. With this in mind, you have to make sure that your LED open signs are in top most quality and performance. Here are some things to remember when buying an electric sign.

Design, Functionality and Quality

If you’re looking for a quality LED sign, you have to take note of the pixel, the pitch and the size of your store sign.

When deciding on the size, it’s important to consider your target market and the location of your business. Since most open signs are mounted on the window display, it’s important to get a signage that is highly legible but won’t occupy too much space in your store front.

When it comes to the font of your sign font, choose the one that can be easily read by everyone who is passing by your store. Get the text that is big enough to be readable even in long distances. Avoid using fancy fonts and stick to clear letter fonts. For the color, you can choose between monochrome or single color LED and tri color open sign. This will depend on your personal choice and will only affect the over all look of your sign.

Another thing to remember when buying an LED open sign is to look for the right pitch for your store sign. The pitch is the distance from the center of one pixel to the center of the next pixel. This will affect the clarity of your electronic signage and will therefore affect the attractiveness of your store sign. Getting the right resolution for your LED indoor sign may save you money in the long run.

Take advantage of the clear and attractive business sign and notice how your business will improve dramatically. Research about the basic terms on LED and understand the key terms that will affect your LED purchase.