5 Ways to Increase Customer Satisfaction

Owners of big businesses pride themselves as providers of great customer service. It’s the bread and butter of the success of businesses and the reason that keeps a venture afloat amidst economic crisis.

Great customer service, among many other things, contributes in keeping shoppers satisfied and helps in building loyalty in the long run. Studies have suggested that it cost more to attract a new customer than to keep an existing customer. Satisfied customers also become your strongest marketer as they influence other people in your niche to try your products or services.

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Like many other things, keeping your customers satisfied is an investment that deserves your time and resources. Below are some of the strategies you can try to gain the confidence of your confidence.

Improve Store Exterior - Twitch a little on your window display and hang an attractive open sign on your door along with other decorative items. Make it humorous, informative or mysterious to catch the attention of the pedestrians in your area. This will help create a favorable first impression about your brand and will make people look positively about your business.

Recreate Product Presentation - It’s important to ensure that your products are presented in the best light possible to capture the eyes of those who might be interested. You can also use different marketing tools such as programmable indoor LED Sign to make your store more visually appealing. When done the right way, your items will have a greater chance of getting noticed and appreciated by your customers.

Make Store More Comfortable - Also consider the needs of your customers when designing your store interior. Feature the best selling items in your store at the right place and keep related proper grouped together. This strategy will make shopping more comfortable inside your store and will let buyers shop at their own pace and time.

Manage Expectation - Managing expectation is a vital part of enhancing customer satisfaction. In this era when customers become more demanding and vocal about what they want and need from a company, it’s important to know what people expect from your business and what you can do about it.

Maintain transparency and honesty between you and your customers. Keep them informed about your products and make sure to be clear about certain terms and conditions. When a delivery is late or there are some mistakes in items purchased, learn how to gracefully apologize and do the necessary actions to prevent it from happening again.

Ask for Feedback – Measure the effectiveness of your strategies by asking for feedbacks from your customers. Ask them about the things that need improvement in your store including suggestions on how you can serve them better. This simple step builds better relationships with your customers and makes them feel valued in your day to day activities.

Remember that having a successful isn’t just about having many people visiting your store everyday; it’s about creating meaningful relationships with your customers and providing products or services that can their life more comfortable.

Improve the way you communicate with your customers from the open sign on your door to the informative images inside your store. Then take time to listen and give priorities to those things that matters.

5 Common Mistakes When Buying Your First LED Sign

You can see it being used in different digital displays from billboards, outdoor scrolling signs or store hour signs in large companies in the country. It’s the latest development when it comes to message boards and evidently, more businesses are already experiencing the advantage of this technology.

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However, small entrepreneurs, especially in less urbanized areas are still left behind when it comes to this marketing trend. If you are one of them, this is the best time to venture out and invest in something that you can use to exponentially improve your business. But before you spend precious money for your new digital display, read this article and help avoid the 5 most common mistakes when buying your first LED Sign.

Impractical Budgeting

While it’s a must to set a budget that comprehensively covers the initial cost of your LED display, you must also include in your consideration the maintenance and upkeep cost of your digital display. This will help set realistic expectation and can help you in deciding whether or not you can afford to keep a LED-powered signage in your store.

Relying on yourself to do it all

If you’re not yet well versed with the in and out of LED technology, bring someone who is. Having a friend who can give you an honest to goodness insight about LED signs is a great help if you want to come up with the best signage for your store. This person can be another businessman in your area who already have an experience in LED sign, or a friend who is techie enough to know the important terms and jargon in the industry. Also make sure to train your staffs on how to operate and maintain the electronic signage to ensure the right usage of your investment.

Failing to do a Product Research

This process should not be overlooked especially if you are investing big money on an important project in your business. Skipping this may mean missing valuable deals and small retailers that may offer quality service that the other big LED company can also give.

Not testing the LED open sign

While this is a standard practice among LED open sign suppliers and retailers, it will always do you good to closely monitor the testing of your store sign. Make sure to try different functions of the blinking or scrolling signs and look closely if they are all in good condition.

Not being aware of Company Warranty Policy

What will do in case there is a defect in your purchase? Where should you bring your item in case you need to have it repaired? This is a basic detail that must be clearly stated in your warranty card. Clarify contact information and the coverage of the warranty policy so you know exactly what to do when you need it most.

Check Out How Small Restaurants Can Use LED Sign to Boost Sales

There’s something about some dishes from a local restaurant that makes it a favorite comfort food for a lot of its patrons. The fuss-free environment, large food servings, warm greetings of local business owners and the light conversation with other diners create a relaxing dining experience that no expensive restaurants could ever match.

Unfortunately, there are a lot of good local restaurants that still has very limited exposure due to the lack of promotional activities in their business. However, with the presence of LED technology, a good number of entrepreneurs are becoming more aware of the importance of having the right marketing tool for their business.

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Here are some uses of LED Open sign to help boost your restaurant business.

1.    LED Open sign Welcomes costumers

A costumer’s dining experience begins as soon as he decides to check out your establishment. However, a lot of costumers sometimes feel intimidated to even push the door into a café or restaurant. Break the barrier and help build a good first impression by greeting customers with an attractive business sign. Make people feel welcome by hanging a bright LED open sign on your window display and make them feel more relaxed inside your restaurant.

2.    Keeps 24 Hour Restaurant Properly illuminated

If you own a restaurant that aims to offer warm and delicious foods for most parts of the day, hang an Open LED sign on your store window display. This will help prospective customers locate your store in the middle of the night. It is also a great way to establish your store hours and what you offer during the day.

3.    Serves as a Local LandMark

It’s hard to miss a store that has a big and bright LED open sign on its door. If your store is strategically located in high traffic area or along the road, an electronic business sign can help your store to become easily visible by passing pedestrians and motorists. Blinking LED open sign or programmable LED sign is a great option to help keep your store properly illuminated anytime of the day.

4.    Open Sign Distinguish your Store Against Competitors

If your store is surrounded by big food chains and popular restaurants, LED open sign can help catch the attention of your customers and drive them towards your store. A well lighted sign can be more effective in low light environment than other traditional business signage and can become more useful for your business.

You may have the best recipe for steak or the most delicious burgers but if people won’t notice your restaurant, no one will ever know. Drive more people to your store and see how your store becomes more popular through the word of mouth.

Boost Holiday Sales with LED Open Sign

If the whole year has been a little slow for your business, Holiday is your chance to get more sales increase foot traffic in your store. It’s the time of the year where people are willing to spend extra cash to buy items that they can use as a gift to their special someone. This is also the season where people enjoy having a wardrobe or home makeover that they get excited to buy new things to replace the old ones.

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Improve the looks of your store exterior for that updated and refreshing look. If you’re still settling with the traditional open sign for your business, it’s also the best time to switch to LED for that clearer and brighter result.

A lot of small to medium entrepreneurs are a little hesitant when it comes to switching to LED in their business signage. But compared to other traditional marketing tools, LED open sign evidently has the greater advantage.

If your store is located along the highway where there is an increased foot traffic because of the Holiday rush, chances are your store won’t be easily recognized by your target market. LED sign minimizes this risk and keeps your store visible despite the traffic in your area.

Make Your Store Display More Appealing

Plus it creates a stunning focal point in your store that can help highlight your store window display. With the help of a bright store sign, many people will notice your store display helping them take notice of your featured products or new arrivals.

Fall and winter days are usually filled with cold and gloomy days. With the right signage in front of your store, you can encourage people to come and shop at your store despite the weather. Keep your space warm and cozy to make your customers more comfortable.

If you are worrying about the increased electric consumption, that won’t be a concern with the use of light emitting diode. This technology is known for being energy efficient and environmentally friendly that you can take advantage of its service even within your extended store hours. Keep the customers coming from that weekend midnight sale without an added cost in your bill.

Lastly, open sign is the kind of investment that can be used over the years. With proper caring and maintenance, you can use your business sign from season to season. Boost Holiday sales by making your store more visible to your customers through the use of electronic open sign for your business.

Quick Tips to Help You Find the Best LED Company

A lot of businesses are starting to make the shift from traditional business sign to digital signage. If you’re going to look around, you notice how businesses are gaining more sales after they invest in an eye catching and attractive open sign or programmable LED sign. It is energy efficient and easy to install and operate that it can even be used in small businesses everywhere.

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It’s not too late for your business. Today is the best time to switch. But how can you find the best LED Company that can provide you with high quality store signs? Here are some quick tips to help you find your best store sign.

1.    Search on line

As soon as you decide to put a LED powered sign in your store, one of the first things to do is to turn to your computer and search about a different LED company in your area. Bookmark different websites and take note of the address of their stores. You can also secure their telephone number and give them a call before visiting their store.

2.    Get reviews from other business owners

Get firsthand information from other people who already have an experience with LED sign. If possible, ask for referrals and contact numbers of trustworthy LED sales person. This will save you a lot of time and can help you find better deals and prices.

3.    Compare prices

Go to at least two to three LED manufacturer or reseller before making a purchase. Compare prices, product quality and services of different stores so you can come up with the best decision for your business. Don’t just settle with the way a salesperson give you a pep talk. Be smart and do your own research.

4.    Take note of Warranty Policy

A competent LED sign company offers a warranty policy that will give you a peace of mind. When looking for a company to transact with, make sure to read their company policy regarding services and maintenance of LED sign.

5.    Go for the one that has quality customer service

There are companies that will ignore your calls, will keep you waiting for your appointment, and will leave you hanging when you need them most. This is something you should avoid when looking for a company to provide you a LED sign. Always go for the company that cares for you and your business. They are the ones who will give you unparalleled products and services.

Do you also want to buy an open sign for your business? What are the things you look for before making a purchase? Share it with us!

Make LED Open Sign Work for Your Business

So you have finally made up your mind about whether or not to put a flashy LED open sign on your storefront and decided to give it a go. Maybe it’s because you’ve been convinced by the sales person who showed you all the advantages of shifting from the usual printed sign to this modern technology. Or maybe you’ve finally realized that the neon sign in front of your restaurant looks a little off compared to your major competitors in your neighborhood.

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But after you shell out a lot of money for this big leap, how can you really use it to your advantage? How do you plan to effectively use it to drive more foot traffic in your store and eventually lead to more sales? In this blog, we’re going to give you some quick tips on how you can make LED open sign work for the success of your business.

1.    Incorporate Open Sign to Your Window Display

Putting up an electronic message board on your store front can illuminate your space and set it apart from all the other establishments in your area. Because of this, people will start noticing your window display even more as you change the design from season to season. To make your store exterior look more professional, it’s best to think how your digital sign can work well with the items in your window display. A stunning window display plus an inviting open sign can do wonders for your business.

2.    Keep Your Store Front Clutter Free

As more eyes turn towards your store, it’s best to give out a good impression about your business. As much as possible, keep your store clean and clutter free all day. Instruct your staffs to keep your window and glass door smudge free and your store front litter free throughout the day.

3.    Make your store interior warm and welcoming

Bright and blinking open sign is very effective in attracting more customers to visit your store. But creating a comfortable store interior is as important as making your store front look more attractive. Decide on creating a comfortable space for your shoppers and make the necessary arrangement to make your store space feel more welcoming to your visitors. After you install your business sign, you will sooner or later feel the advantage of this LED sign as you notice more people coming into your store or restaurant to avail of your services.

Don’t just let your investment go to waste. Maximize the potential of your Open sign and experience the best results for your business.

4 Proven Strategies to Drive More Foot Traffic in Your Store

One of the main goals of entrepreneurs is to drive more foot traffic into their establishment. All successful companies around the world invest a big chunk of their resources to make sure that people will be walking through their front door. From incorporating excellent exterior design, to using impressive window displays and eye catchy open signs, businesses can use a variety of ways to keep people coming into your store.

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Having a concrete marketing plan on how you can lure customers into your store is essential especially for startup entrepreneurs. If your store isn’t getting the foot traffic it deserves, it’s time to examine different areas of your business and improve practices in your store. Here are some of the things that you can do to keep the customers coming.

1.    Understand Your Target Market

Shoppers from different geographical locations and in different age groups vary in taste, fashion, preference and lifestyle. To guide you on your marketing strategies, you must first establish your target market to understand their shopping behavior. Take note of your customers’ needs and interest and align your marketing strategies towards them.

2.    Create a buzz

Entice peoples’ curiosity by doing a marketing campaign that is uniquely yours. Become the talk of the town and be more easily recognizable by doing something that other business in your niche is not doing. Creating a buzz is a great way to increase brand awareness and will definitely drive more people into your store.

3.    Have an impressive Window Display

A lot of small business owners do not realize the potential of having an impressive window display. This small space in front of your store is your first contact with customers and will surely affect their opinion about your business. Make things more impressive by hanging an affordable LED open sign on your store to catch the interest of pedestrians passing by.

4.    Improve your online presence

With the presence of internet, a lot of people in the US spend a lot of their time looking at websites and social media pages of different companies before making any purchase. Utilize the power of the internet to drive more people into your store by announcing contests, promos and other goodies for everyone who will shop at your store.

5.    Offer products and services at competitive price

You don’t really have to go cheap, but customers are easily turned off by over priced items. If you’re a start up entrepreneur, it’s best to learn the art of properly pricing your products or services. Consider your location and your target market before putting a price tag on your products. If needed, compare prices to different stores to get the most accurate price for your goods.

Do you have other strategies to drive foot traffic in your store? Let us hear from you too.