3 Things to Remember When Buying an LED Open Sign

So you’ve finally decided to switch from printed sign to LED open sign. Now you’re one step closer to getting more foot traffic to your store and ultimately growing your sales. The decision to finally take advantage of the LED technology will surely bring positive things to your business. However, it is important to be well informed about this marketing tool before meeting with a sales person or contacting a digital display manufacturer.

The open sign in front of your store will set the first impression about your business and will play an important role in your customer’s shopping behavior. With this in mind, you have to make sure that your LED open signs are in top most quality and performance. Here are some things to remember when buying an electric sign.

Design, Functionality and Quality

If you’re looking for a quality LED sign, you have to take note of the pixel, the pitch and the size of your store sign.

When deciding on the size, it’s important to consider your target market and the location of your business. Since most open signs are mounted on the window display, it’s important to get a signage that is highly legible but won’t occupy too much space in your store front.

When it comes to the font of your sign font, choose the one that can be easily read by everyone who is passing by your store. Get the text that is big enough to be readable even in long distances. Avoid using fancy fonts and stick to clear letter fonts. For the color, you can choose between monochrome or single color LED and tri color open sign. This will depend on your personal choice and will only affect the over all look of your sign.

Another thing to remember when buying an LED open sign is to look for the right pitch for your store sign. The pitch is the distance from the center of one pixel to the center of the next pixel. This will affect the clarity of your electronic signage and will therefore affect the attractiveness of your store sign. Getting the right resolution for your LED indoor sign may save you money in the long run.

Take advantage of the clear and attractive business sign and notice how your business will improve dramatically. Research about the basic terms on LED and understand the key terms that will affect your LED purchase.

Keep Your Business Glowing 24 Hours A Day with LED Open Sign

Managing a 24 hour business is not really for everyone. It needs the energy, the right people and the resources to keep your business on track all through the day. To make sure that your efforts will be converted to more sales, it’s important to take advantage of the flow of the customers in your area and drive more traffic to your business at the right time.

Convenient stores, coffee shops, internet cafes or restaurants that run 24 hours a day can use a marketing tool that can keep up with the requirements of this kind of business. The long operating hours of these businesses means you should look for business signs that are not only attractive and eye catchy but also energy efficient.

Here are some benefits of putting a LED Open Sign in your 24 hour business

1. It illuminates your store exterior

One of the advantages of LED powered business signs is its bright and radiant light that can still look appealing even especially in low light environment. If you’re store is located along the road, it is specifically important to put a sign that will still let you stand out even at night.

2. It keeps your store looking warm and inviting

Customers who will be dropping by your store at night are either looking for something they urgently need or are just looking for a place to hang out for a couple of hours. An open sign on your door or on your window display sends out a friendly message that you are ready to accommodate their needs.

3. It makes your store highly noticeable

Most stores in your neighborhood will be closed even before midnight. Keep your store highly noticeable for passing customers by hanging a clear illuminated open sign. This will help driving more people in your store even in the wee hours of the day.

4. It is consumes less energy and needs less maintenance

Compared to other lighted store signs, LED open signs uses less electricity and will last for longer period of time. The bulbs used in most LED signs last up to 100,000 hours and will be a sound investment for your business. Although it may initially cost you a big amount of money, you will be able to reap the benefits of your investment as soon as possible.

Invest in high quality LED open sign and get one step ahead of the competition anytime of the day.

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Image Credit: www.danthonia.com.au

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