How the Colors You Choose can affect Your Business

As a small business owner, your most common goal when it comes to your business is to drive more foot traffic in your store and eventually improve sales. From the small choices you make to the bigger decisions in your venture, it is important to realize that everything you do can have an impact to you and your business.

The small thing such as the colors you choose to paint your walls or to use in your LED business signs can influence the way your customers perceive your business as well as their shopping behavior inside your store. Here are some tips on using colors in your business.

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1. Use Colors to Tell a Story

Various colors communicate different important messages to your costumers. Instead of just mixing and matching different colors, determine the message you want to give to your customers and present it through different colors in your store. Research on different themes and choose the one that suits your business the most. Soft colors of pink, yellow, and mint green works for stores that caters to the ladies. Red, blue and green colors used in LED open sign can perfectly fit in restaurants, bars and late night cafes.

2. Reflect season’s trends and celebrations with different colors

Bright yellow often represent summer, while green is often associated with spring. Orange is often seen during fall while white and blue are commonly used during winter. These changes in color can be an inspiration when deciding on what colors to use in your store business sign, window display and decorations. To give you more room to change store design often, paint your walls in neutral colors like white or cream so you can easily match it with different colors you use throughout the year.

3. Use colors to highlight your product

Colors are used in your stores to highlight and not to overpower your products. This is specifically true in retail stores that sell items like shoes, clothes, gadgets or accessories. The color you use should always complement the nature of your product and must be used sparingly to avoid distracting your customers. When it comes to your business signs, the colors you use in your electronic business sign should never overpower the message that you want to convey and should instead reflect the mood of your content.

Using the right color can bring life to your store display and can encourage buyers to stay longer inside your shop and eventually make a purchase. Make sure you’re sending the right message to your customers by using the appropriate colors for the occasion.

5 Tips on Highlighting your Store Exterior

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Setting the mood of your customers even before they step inside your of store is important in building brand awareness and loyalty for your business. Your store exterior defines whether a potential customer will get passed through looking at your display to to actually trying out your products and services.

Impressive store exterior also sets you apart from other business establishments and makes it easier for your customers to remember your store when they are looking for something to satisfy their needs. Determine how you can improve your business by spicing up your business store exterior designs or by hanging up a catchy open sign or painting your walls with colors appropriate for your business.

Keep it clean and classy

When thinking of a style for your store window display or exterior design, it’s best to keep it clean as much as possible. This will create a good impression to passersby and can tell a lot about your business ethics. This includes keeping your store front clean, clutter free and garbage free. Also keep your windows clean by washing it periodically.

Put Catchy Electric Open Sign

Another way to keep your store exterior stand out is by hanging a LED open sign on your store window display. Compared to Neon sign and other business signs, LED open sign are considerably cheaper and more affordable. Putting up an open sign to welcome your customers can capture the attention of passersby and can encourage them to try our your product and services.

Be mindful of the paint colors you use

The color of your establishment can tell a lot about you and your business. Take time to study the basic meaning of different colors and choose the one that suits best your product or services. If you want to create more impact, use the color that is prominently used in your logo and packaging to create a simple resemblance with your store and your promotional paraphernalia. Make sure that the colors you use can appeal to the demographics of your customers so you can target a specific target market that will patronize your products better.

Take advantage of your store front and utilize it to drive more foot traffic to your store. Wow your customer with the way you design your store exterior and take it as a window to the high quality product or services that you provide for your customers.

Tips on buying LED sign for your store

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A lot of businesses are reaping the benefits of having LED signs in theirs store. Who wouldn’t want to have a clear colorful and creative signs in their display window, right? It can catch everyone’s attention and can get the message across to customers efficiently. Plus it can save you some money too.

But before you go on your way to buy yourself a new LED sign for your store, let us review some buying tips you should remember for your safety and security.

Purchasing

When a new technology is developed, it is most likely that a cheaper alternative or imitations will also penetrate the market sooner or later. But as you purchase LED signs, it is best to research on how to spot high quality LEDS versus the low quality ones. Always look for reputable LED manufacturers and look for authentications from authority or third party quality controller.

Although using unpopular, cheaper brands can save you a couple of bucks, putting your trust into reliable LED signs can mean so much more for your business. Carefully do a research on different brands and companies that can give you high quality products for your business. Read reviews on line or ask your neighboring stores about their experience with a particular brand and compare prices so that you can come up with a choice that best suits your needs.

Installation

Proper installation of LED signs is also important in maintaining the quality and performance of your LED display. Trust only the professionals in installing your LED sign and ask about the basic security measures you can follow to make sure that all LED signs are properly installed. Strategically place your led signs in a safe and secured place to avoid any untoward incident or injury. Also remember to have your signs periodically checked by a professional to take note if there’s anything that needs to be repaired or changed on your LED signs.

Maintenance and Repair

Take care of your investment by keeping your LED signs in their best condition. You can also ask your LED signs provider about their warranty policies. Make sure to read their warranty agreement and check on the coverage of their repair services before making a purchase. It will also help to build good business relationship with your LED sign provider so you can easily reach them when you need to. Carefully follow their instructions on how you should clean and maintain your signage to maximize its longevity and performance.

Lastly, it is important to make an informed decision in buying LED sign or anything that has to do with your business. Not all LED signs are created equal so it would be best to compare brands and determine the need of your business. If you’re now ready to make that big purchase, make that call to your LED provider and see how an effective signage program can change your business.

Open Sign: Which is Better, Neon vs Led?

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When it comes to business signage, you can see a lot of options to choose from depending on the type of business you have and your goals as an entrepreneur. Two of most popular options when it comes to illuminated business signs are LED or Neon signs. Before you choose which one to choose for your business, it is important to understand some key points in order to compare and contrast these two lighted signs.

If you are a small business owner, and you are thinking of putting an open sign on your window display, there are certain considerations you must make before going for a neon sign or LED open sign. To help you decide on which lighted sign you should invest in, here is a short comparison of these two products.

Price

This is probably one of the most important factors that most businessmen consider before purchasing an electronic signage. LED signs are generally about 10% less expensive than neon signs. However, if you will consider the maintenance, operation and total cost you have to spend on your store sign, you will notice the big difference between LED and neon signs.

Space Usage

Neon signs tend to be thicker and wider than LED signs. An LED sign will only be 1 inch thick whereas a neon sign will most likely be 3-5 inches deep because the glass tubing must extend away from its backing. If you have limited space in your window display, you would want something that will occupy less space but will give you efficient result.

Brightness

One of the most important features of an LED open sign is its brightness and clarity. LED signs are bright and easy to see even from a distance while Neon signs tend to look blurry when seen from afar. Installing a bright, clear and legible open sign on your storefront can reach more audience and will attract more foot traffic in your store.

Maintenance

When it comes to maintenance, you will notice that LED signs require less maintenance than its neon counterpart. LED signs also last longer than neon signs. For those who have longer store hours, LED sign is the more suitable option as it can last up to 100,000 and won’t heat up even when lighted up 24/7.

As you choose between LED and Neon Signs, it’s important to take into consideration the benefits that you can enjoy in a long term. Go for the one that will give more value for your money and will help you bring in more sales for your business.