Any signage you use for your business, from a simple
open sign to something bigger with your company’s logo on it. But what distinguishes something that’s just serviceable and a sign that really goes the extra mile and possibly attract more customers? Here are some factors:
* The sign should be simple. – Just like with any other thing, keeping it simple would have a greater impact than those that are complicated. When you only have a few elements in you signage, customer can understand easily the message that you want to convey based on your signage. The lesser the number of elements in your open sign, the faster your customer will see what kind of product you are offering.
* The sign should be appropriate. – Of course, your signage should be appropriate on the matters of size and the kind of service you are rendering. If your place is quite small, then the signage should not be too large that it would look off. Also, the elements that you include in your logo should be appropriate to the kind of business that you are engaged in.
* The sign should have recall. – When the signage that you use is unique and is designed well, then it would have an instant recall to your store. Having a great logo is one factor that you should consider because this would help a lot in your brand recall. If the logo embodies what you offer, then you are able to connect right away with your customers.
* The sign should stand the test of time. – Having a signage made can take quite a considerable chunk from your marketing budget. Make sure that you go to a signage maker that is reliable so that it would last long. Remember that what you will be investing in is an open sign that will be placed outdoors and it should be able to withstand the natural elements.
* The sign can be used in any occasion. – Any sign that you make should be general so that it could be used in any occasion be it Christmas or Valentine’s Day. Making an occasion-exclusive design can be a waste of money because you can only use it for the occasion that it was made and for only a limited time.
* The sign should be one of a kind, or if not, have something that will make it stand out. – The elements that you place in your signage like the pictures and the way the graphics and letters are designed should be something that is unique only to your brand or logo. This way, your sign will come out unique and it will stand out among the many signage that line the street.
