Getting the Word Right for Your Business

Image Credit: erinwrightwriting.com

Having an open sign is a great way to announce to the whole world that you are ready to have customers for your business. But then, how will they know in the first place that you have a business if you don’t get the word out. Telling friends and family is a solid step, but then, unless you have an overly extended family of hundreds or you live in a small town where everybody knows each other, you wouldn’t really get that many customers. This is where advertising kicks in. With the right advertising media and practices, you would be able to widen your possible clientèle for your business.

But before switching on that electronic open sign, let us give you some tips on how you can avoid wrong ways of advertising your business. Remember that advertising gone wrong can cost you a lot of money, effort, and time.

• Wrong: Great production ads without good copy.

Copy is still king, no matter how visual human beings appear to be. You can have an ad in which there is an image so captivating that it holds the attention of the viewer, but at the same time, you cannot rest on it alone. How will the viewer understand the image and how it should push your business forward if there isn’t any text accompanying the picture? The image of an ad is important, as consumers are primarily visual in nature and therefore, should be the first thing that would capture the audience’s attention. Once their attention is tethered, then they need reinforcements for you to pull them in – that’s what text is for. Once the image holds their interests, it’s time for great text to kick in and convince them even more.

• Wrong: Confusing results and response.

People might like your ad, but do they go out of their way to buy your product because of the ad? You need to learn to differentiate the two. An old adage goes, “Bad publicity is still publicity.” However, a bad ad does not really benefit a business. A bad ad may trigger a response from the audience, but would that response be to the benefit of what you’re advertising, which is your business?

• Wrong: Letting ads look and sound like ads.

People these days are more sophisticated to be fooled by fads. In this day and age where advertising comes in many forms, you need to take advantage of that to go as creative as possible. Your audience is likely very jaded already, and ads that hammer concepts and has an air of promoting products “in your face” will not work anymore.