The Most Marketing Wars Ever (And the Hilarious Too)!

If you think that the advertisement world of marketing is too competitive and serious, then you haven’t seen how marketers have fun when given a chance to use their advertisement tools for humor. If you’re always on Facebook or Twitter, then you might have encounter these humorous advertisements we call marketing wars. It’s a type of advertisement coming from two competing brand or company, and how they answer each other back using humorous ads or banner. From banners, social media marketing, LED signs, billboards and commercials, it wouldn’t hurt a lot if there is a little competitive advertising with humor every now and then.

• Pepsi VS Coke

Undoubtedly, Pepsi and Coca-Cola are the most successful brands in the world. Introduced in the year 1886 and 1903, the two have been rivals ever since, trying to dominate the carbonated soft drinks market. Since the very first day, both brands got into a global advertisement war through print ads and video ads, trying to lead each other.

• Apple vs. Samsung

Two other tech giants that use comparative advertising strategies are Samsung and Apple. We have seen these two rival brands competing for supremacy in the smartphone market. This year, the tech world has been abuzz with patent wars, with the battle between Apple and Samsung at the forefront. Samsung lost big to Apple in a number of intellectual property cases, which soured the firms' relationship as partners. Samsung could have taken it in stride, but when its marketing team noticed that Apple's iPhone 5, released in September, barely improved on previous iPhone models; it decided to take swipes at Apple by comparing the newest Cupertino release to Samsung's Galaxy SIII.

• Burger King vs McDonald's

This war is dated from 33 years ago. The two giants of the Fast Food industry didn’t show any mercy to one another. The first war started in the year 1982 when a commercial starring the young Sarah Michelle Gellar, claiming that McDonald's gave smaller burgers to kids, McDonald's sued both Gellar and Burger King over the ad, but refused to stoop to the level of making similar ads against Burger King. Despite the onslaught, McDonald's has remained America's No. 1 fast food restaurant.