4 Proven Strategies to Drive More Foot Traffic in Your Store

One of the main goals of entrepreneurs is to drive more foot traffic into their establishment. All successful companies around the world invest a big chunk of their resources to make sure that people will be walking through their front door. From incorporating excellent exterior design, to using impressive window displays and eye catchy open signs, businesses can use a variety of ways to keep people coming into your store.

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Having a concrete marketing plan on how you can lure customers into your store is essential especially for startup entrepreneurs. If your store isn’t getting the foot traffic it deserves, it’s time to examine different areas of your business and improve practices in your store. Here are some of the things that you can do to keep the customers coming.

1.    Understand Your Target Market

Shoppers from different geographical locations and in different age groups vary in taste, fashion, preference and lifestyle. To guide you on your marketing strategies, you must first establish your target market to understand their shopping behavior. Take note of your customers’ needs and interest and align your marketing strategies towards them.

2.    Create a buzz

Entice peoples’ curiosity by doing a marketing campaign that is uniquely yours. Become the talk of the town and be more easily recognizable by doing something that other business in your niche is not doing. Creating a buzz is a great way to increase brand awareness and will definitely drive more people into your store.

3.    Have an impressive Window Display

A lot of small business owners do not realize the potential of having an impressive window display. This small space in front of your store is your first contact with customers and will surely affect their opinion about your business. Make things more impressive by hanging an affordable LED open sign on your store to catch the interest of pedestrians passing by.

4.    Improve your online presence

With the presence of internet, a lot of people in the US spend a lot of their time looking at websites and social media pages of different companies before making any purchase. Utilize the power of the internet to drive more people into your store by announcing contests, promos and other goodies for everyone who will shop at your store.

5.    Offer products and services at competitive price

You don’t really have to go cheap, but customers are easily turned off by over priced items. If you’re a start up entrepreneur, it’s best to learn the art of properly pricing your products or services. Consider your location and your target market before putting a price tag on your products. If needed, compare prices to different stores to get the most accurate price for your goods.

Do you have other strategies to drive foot traffic in your store? Let us hear from you too.