Thursday, November 21, 2013

5 Ways to Increase Customer Satisfaction

Owners of big businesses pride themselves as providers of great customer service. It’s the bread and butter of the success of businesses and the reason that keeps a venture afloat amidst economic crisis.

Great customer service, among many other things, contributes in keeping shoppers satisfied and helps in building loyalty in the long run. Studies have suggested that it cost more to attract a new customer than to keep an existing customer. Satisfied customers also become your strongest marketer as they influence other people in your niche to try your products or services.

increase-customer-satisfaction-led-open-sign
Image Credit: customer-service.knoji.com


Like many other things, keeping your customers satisfied is an investment that deserves your time and resources. Below are some of the strategies you can try to gain the confidence of your confidence.

Improve Store Exterior - Twitch a little on your window display and hang an attractive open sign on your door along with other decorative items. Make it humorous, informative or mysterious to catch the attention of the pedestrians in your area. This will help create a favorable first impression about your brand and will make people look positively about your business.

Recreate Product Presentation - It’s important to ensure that your products are presented in the best light possible to capture the eyes of those who might be interested. You can also use different marketing tools such as programmable indoor LED Sign to make your store more visually appealing. When done the right way, your items will have a greater chance of getting noticed and appreciated by your customers.

Make Store More Comfortable
- Also consider the needs of your customers when designing your store interior. Feature the best selling items in your store at the right place and keep related proper grouped together. This strategy will make shopping more comfortable inside your store and will let buyers shop at their own pace and time.

Manage Expectation - Managing expectation is a vital part of enhancing customer satisfaction. In this era when customers become more demanding and vocal about what they want and need from a company, it’s important to know what people expect from your business and what you can do about it.

Maintain transparency and honesty between you and your customers. Keep them informed about your products and make sure to be clear about certain terms and conditions. When a delivery is late or there are some mistakes in items purchased, learn how to gracefully apologize and do the necessary actions to prevent it from happening again.

Ask for Feedback – Measure the effectiveness of your strategies by asking for feedbacks from your customers. Ask them about the things that need improvement in your store including suggestions on how you can serve them better. This simple step builds better relationships with your customers and makes them feel valued in your day to day activities.

Remember that having a successful isn’t just about having many people visiting your store everyday; it’s about creating meaningful relationships with your customers and providing products or services that can their life more comfortable.

Improve the way you communicate with your customers from the open sign on your door to the informative images inside your store. Then take time to listen and give priorities to those things that matters.

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