5 Common Mistakes When Buying Your First LED Sign

You can see it being used in different digital displays from billboards, outdoor scrolling signs or store hour signs in large companies in the country. It’s the latest development when it comes to message boards and evidently, more businesses are already experiencing the advantage of this technology.

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However, small entrepreneurs, especially in less urbanized areas are still left behind when it comes to this marketing trend. If you are one of them, this is the best time to venture out and invest in something that you can use to exponentially improve your business. But before you spend precious money for your new digital display, read this article and help avoid the 5 most common mistakes when buying your first LED Sign.

Impractical Budgeting

While it’s a must to set a budget that comprehensively covers the initial cost of your LED display, you must also include in your consideration the maintenance and upkeep cost of your digital display. This will help set realistic expectation and can help you in deciding whether or not you can afford to keep a LED-powered signage in your store.

Relying on yourself to do it all

If you’re not yet well versed with the in and out of LED technology, bring someone who is. Having a friend who can give you an honest to goodness insight about LED signs is a great help if you want to come up with the best signage for your store. This person can be another businessman in your area who already have an experience in LED sign, or a friend who is techie enough to know the important terms and jargon in the industry. Also make sure to train your staffs on how to operate and maintain the electronic signage to ensure the right usage of your investment.

Failing to do a Product Research

This process should not be overlooked especially if you are investing big money on an important project in your business. Skipping this may mean missing valuable deals and small retailers that may offer quality service that the other big LED company can also give.

Not testing the LED open sign

While this is a standard practice among LED open sign suppliers and retailers, it will always do you good to closely monitor the testing of your store sign. Make sure to try different functions of the blinking or scrolling signs and look closely if they are all in good condition.

Not being aware of Company Warranty Policy

What will do in case there is a defect in your purchase? Where should you bring your item in case you need to have it repaired? This is a basic detail that must be clearly stated in your warranty card. Clarify contact information and the coverage of the warranty policy so you know exactly what to do when you need it most.