Types of Exterior Signs to Use in Your Business

Everyone in the business industry wants their business to get noticed. This is why small to medium entrepreneurs even invest a great deal of time and resources to catch the attention of their prospective client in the most effective and cost-efficient way.

The steep competition, especially in business district areas, requires owners to equip themselves with different marketing tools that can help them build better brand popularity and awareness. One of the most popular marketing tools nowadays for small businesses is a business sign that can be installed outside your store.

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Here are different types of exterior business sign to help boost your sales.

Pylon Sign

If your business is located along the highway or near an expressway, having a pylon sign helps your business become more visible from a distance. Hotels, gas stations, restaurants or shopping complex can take advantage of pylon sign to attract more customers or build stronger brand recall. Bigger companies use LED powered digital display or billboards to present image or short video advertisement that presents the different products or services they offer.

Window Signs

Draw the attention of the customers passing by your store with window sign or window graphics. Use bright and affordable LED open sign or store hour sign to make them aware of the right time to visit your store. Help people identify your business against other competitors by making your window sign clear and readable even from longer distances. This way, it can reach wider audience and drive more foot traffic especially during special occasions and Holidays.

Sidewalk Signs

Restaurants and café often use sidewalk sign to promote daily specials and happy hour promo. Choose from chalkboard, whiteboard surface or writable LED sign to present short but effective message for your business. This kind of marketing tool is efficient in keeping your messages fresh and updated to go with your day to day marketing programs.

Wall signs

Introduce your business by using wall mounted sign that contains basic information about your business including phone numbers, location of other branches and social media address. They come in a variety of shapes and sizes that can fit the demands of your business. To make things more visually appealing, make sure to match the designs of your wall signs to your open sign.

Remember to put into consideration the type of business you have as well as your business goals to ensure the effectiveness of your signs. Each type of signage works well in some application but may not be as effective for others. Search online and read some product reviews to make sure that you are getting the right set of kind of business sign for your establishment.